Influence and Impact: The Power of Persuasion in Business

Unlock the secrets of influence and persuasion. This groundbreaking book redefines persuasion in modern business, emphasizing empathy as a cornerstone of success. Through a collaborative effort featuring diverse entrepreneurs and experts, each contributor shares personal journeys and insights that illuminate the transformative power of genuine connection.

Explore firsthand stories of negotiation mastery where empathy bridges gaps and fosters profound professional relationships. From seasoned entrepreneurs to industry luminaries, every chapter delivers practical wisdom distilled from real-world experiences. "Influence & Impact" isn't just a book-it's your definitive guide to enhancing negotiation skills, expanding influence and leaving an enduring legacy in the competitive world of business.

Ryan Rackley

Partner & Co-Author

At Cornerstone, my focus leverages over two decades of experience in technology contract negotiations and building a consulting firm that scales to answer the calling of the financial industry. Fostering a profound understanding of executive relationship management and consulting; our team's success in negotiating over $3 billion per year in negotiable spend hinges on a strategic blend of innovation, consistent flywheel driven excellence, and persuasive communication, enabling us to navigate complex deal landscapes effectively.

Co-authoring "Influence and Impact - The Power of Persuasion in Business" with Chris Voss (author of Never Split the Difference and globally renowned negotiation expert) underscored my commitment to advancing negotiation tactics through what I call The Negotiators Edge, a testament to our team's philosophy. By embracing this approach, we've cultivated enduring relationships and achieved favorable outcomes for our clients, always guided by the ethos of integrity and client-centric white glove service.

Chris Voss

Co-Author

A 24-year veteran of the FBI, Chris Voss is one of the preeminent practitioners and professors of negotiating skills in the world. He is the founder and principal of The Black Swan Group, a consulting firm that provides training and advises Fortune 500 companies through complex negotiations. Voss has taught for many business schools, including the University of Southern California’s Marshall School of Business, Georgetown University’s McDonough School of Business, Harvard University, MIT’s Sloan School of Management, and Northwestern University’s Kellogg School of Management, among others.

See How Ryan Can Help You With Your Contract Negotiations

At Cornerstone Advisors, our goal is to deliver tangible business impact to financial institutions and fintechs. We know that when institutions improve their strategies, technology, and operations, enhanced financial performance naturally follows. Because we live by the philosophy that businesses can’t improve what they don’t measure, we show banks and credit unions how to use laser-focused measurement to make smarter technology decisions.

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