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Want to Get Gen Z’s Attention? Be Like TikTok

Happy teenagers having fun

“Sharing on social media is the customer referral of the late 20th century.” –Tony DeSanctis, Cornerstone Advisors

What’s the #1 search engine for Gen Z consumers? Mary Wisniewski invites Tony DeSanctis to chat about what works and what doesn’t to influence and engage Gen Z on social media. Could financial institutions, not traditionally known for making emotional connections with customers, be doing a better job?


Social clips cited:

https://www.youtube.com/shorts/0KCM2IZFyNM

https://www.linkedin.com/posts/pnc-bank_pnc-brings-88-billion-commitment-to-life-activity-7044693031450497024-S8Tw/

https://www.tiktok.com/@revolutapp/video/7091567993263557893?lang=en