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Complimentary Whitepaper

Z Hits Different:

How to Better Acquire and Engage a New Generation

Download this comprehensive guide and discover what's top of mind for Gen Z, how they're thinking about money, and what it means for financial services marketers.

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What You'll Learn in this Whitepaper

This generation, where the oldest members were just 10 years old when the iPhone launched, is simply too big of a group to ignore. In this paper, you’ll learn about top trends taking root with the under-thirties, including:

 

  • How to speak their language
  • Where they seek financial advice
  • Their top money fears and financial goals
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Webinar Coming Soon

August 22  |  10AM PT  |  1PM ET

Join Cornerstone’s editor at large, Mary Wisniewski, in a lively conversation with the co-founder and CEO of Frich, Katrin Kaurov, on how Gen Z is thinking about money and what it means for financial services marketers.

 

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About Cornerstone Advisors

For more than 20 years, Cornerstone Advisors has delivered gritty insights, bold strategies and data-driven solutions to build smarter banks, credit unions and fintechs. From enterprise program management, technology system selection and implementation, to contract negotiations, performance improvement programs, strategic planning, merger integration, and advisory services, Cornerstone combines its expertise with proprietary data to help financial institutions thrive in today’s challenging environment.