Alan Kline

McLean's Primis Financial makes big bet on rare cash-back debit card.

financial marketing. Cards & Payments. debit. Nov 3, 2022

Tony DeSanctis from Cornerstone Advisors is not convinced that Primis’ deposit-gathering strategy is sustainable. He said bank customers consider other things besides rate and price when opening new accounts and the digital experience has increasingly become the most important factor.

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