In the News

Marketing’s test in a complex year

Written by Marilyn Kennedy Melia | Jan 13, 2023 5:43:00 AM

The current climate makes it difficult to compare to any past economic period, says Onker Basu, senior director of strategy and execution for consulting firm Cornerstone Advisors. For one thing, he notes, hiring remains strong despite the rapid rise in short-term interest rates by the Federal Reserve that have severely reduced mortgage activity.