In the News

New Report Reveals Untapped Youth Market for Banks and Credit Unions

Marketing. May 23, 2023 The latest Cornerstone Advisors report explores how financial institutions can serve the next generation of banking customers by offering a family digital wallet experience

Marketing’s test in a complex year

Marketing. Jan 13, 2023 The current climate makes it difficult to compare to any past economic period, says Onker Basu, senior director of strategy and execution for consulting firm Cornerstone Advisors. For one thing, he notes, hiring remains strong despite the rapid rise in short-term interest rates by the Federal Reserve that have severely reduced mortgage activity.