In the News

“From a digital marketing perspective we’re getting sensory overload,” says Amanda Swanson, senior director in the Delivery Channels practice at Cornerstone Advisors. “Consumers are seeing it and they move on. They’re not paying attention.”

"When you think about a CRM, there has to be some tight integrations," said Amanda Swanson, a senior director at Cornerstone Advisors. "Being able to have a platform such as Creatio — where there really doesn't have to be a lot of development in theory or programming requirements needed to really develop — I think that becomes a huge value add versus some of the other competitors."

Following a rigorous vetting process of several vendors, which was supported by their strategic partner, Cornerstone Advisors, Missouri Central Credit Union has chosen to leverage Bankjoy’s robust suite of digital banking products to elevate its member experience and offer the same caliber of digital tools as some of the largest institutions in the nation.

“American Express is listening to what Gen Zs and millennials want,” Amanda Swanson, senior director at Cornerstone Advisors, a management and fintech consultancy for banks and credit unions, told The Financial Brand. “They have a robust digital platform that meets these customers’ needs and where they’re going.”

“It’s not a value proposition driver during the loan origination process, but it can be effective in helping build some loyalty when borrowers run into problems – not to mention helping loans potentially not become delinquent. However, the credit union still needs robust credit risk management programs," said Vincent Hui, managing director at Cornerstone Advisors.

The question of whether or not credit unions should buy banks is a pond of scum that one should be careful to wade into.

Ron Shevlin, chief research officer at Cornerstone Advisors, said on LinkedIn: “Seems like everywhere I turn, someone is boasting about the number of FIs that have adopted FedNow. In this case, bragging about ‘adoption’ is like a fintech bragging about how about many people have downloaded their app (ignoring—or glossing over—the actual # of people who use the app).”

Glovier serves on the Board of Governors of the International Tennis Hall of Fame, is a Board Advisor to Cornerstone Advisors and is a Senior Investment Advisor at Grafine Partners.

BNPL doesn't have to be on credit unions' short-term pipelines, but it does need to be on their roadmaps, said Tony DeSanctis, senior director at Cornerstone Advisors.

Account opening solutions have undoubtably emerged as one of the most essential initiatives a financial institution should invest in. In fact, account opening has been a very hot topic in Cornerstone’s What’s Going On In Banking for the past four years.