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Analytics Vault™

Are you looking to better understand your customers and members? Analytics Vault™ is the perfect cloud-based analytics platform for banks and credit unions to do just that and more. Analytics Vault™ tracks every interaction, from products and transactions to call center calls, branch visits, loan applications, and more, and then provides actionable insights for achieving a higher ROI.

Turn Your Customer Data Into Growth Opportunities

Analytics Vault™ uses data science to interpret your customer/member behavior and respond to the banking activities of consumers to drive growth and enhance the customer/member experience.

 

This cloud-based platform offers five modules that perform the calculation segmentation of a specific line of business. Based on trigger behaviors associated with each audience type, a tactical action plan is developed and executed, and outcomes are measured.

 

Every month, Cornerstone Advisors will meet individually with your different lines of business to discuss findings and develop new campaigns to address gaps. As more data is collected and analyzed over time, you’ll have greater insights into your customers/members and Cornerstone leverages the data science to help drive growth.

Benefits at a Glance

• Offer services that customers prefer as the trend shifts towards digital banking
• Analyze customer engagement data that gives you the ability to make informed decisions on how you are meeting customer needs
• Assess if you are offering the "right" products and services

$110M

 

Produced in new auto loans in 3 months by leveraging data analytics (this was the same amount the institution produced in the previous year)

$1.22M

 

Saved per year by reducing over-draft-related charge-offs while increasing the pay ratio and improving member service

$2M

 

Saved by leveraging data analytics to combat mobile deposit fraud

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Features & Capabilities

Data to Drive More Informed Decisions

Analytics Vault™ modules are designed to help you make the most of your data. With advanced analytics such as machine learning and advanced statistics, Analytics Vault™ modules can help you take your data and turn it into actionable insights. This can help drive loan and deposit growth, deepen relationships, increase engagement, and combat attrition. By leveraging the power of advanced analytics, Analytics Vault™ modules provide a powerful tool to help you gain a competitive edge and make more informed decisions.

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Opportunity Multiplier Module

Finds the best avenues to pursue growth and identifies top employers and hero loan opportunities.

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Engagement Metric Module

Segments customers based on how they use products and transactions and identifies the next best-actions for loan, deposit, & engagement growth.

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Onboarding Module

Measures new customer onboarding experience at specific a daily, weekly and monthly basis.

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Attrition Module

Measures member-level behavior at the product or transaction level to warn of attrition, combats attrition from trigger-action-lists, detect downward trends in transactions, and identifies which actions best combat attrition.

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Profit Module

Quantifies activity across branches to reveal profit by segment and determine campaign strategies.

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Overdraft Program Assessment

Every vendor has its own page for easy risk and relationship information and oversight needs.

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Relationship Pricing

Provides best practice modeling, measurement and use of relationship pricing models.

“We had always been a data-driven organization, but with Analytics Vault™ we learned we were asking all the wrong questions”

 

CEO

Financial institution with over $10B in assets

Meet Your Analytics Vault™ Experts

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John Meyer

Managing Director

As a senior director with Cornerstone Advisors, John Meyer leads the firm’s Business Intelligence and Data Analytics practice.

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Amanda Swanson

Senior Director

As a senior director in the Delivery Channels practice and Practice Leader of Marketing and Growth at Cornerstone Advisors, Amanda Swanson is focused on delivery channel strategy and planning, marketing strategy and planning, customer experience improvement, and digital systems selections and implementations.

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Kim Swenson

Associate Consultant

Kim Swenson brings more than two decades of financial services management consulting, retail banking, and payments experience to her role as an associate consultant in Cornerstone Advisors’ Payments and Contract Negotiations solutions areas.

 

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