Contract Negotiations Case Study
Synovus Financial Corp.
Executive Overview
Synovus Financial Corp. is a US-based financial institution with $65 billion in assets. The company operates in 263 locations across Georgia, Alabama, South Carolina, Florida, and Tennessee. Synovus offers commercial and retail banking, investment services, and wealth management.
Challenges
• Need to negotiate a more favorable internet banking system contract
• Contracts had to be addressed across multiple business units
• Wanted a “reset” of the vendor relationship for better responsiveness, support of future growth
• Needed to break exclusivity agreement
Solutions
• Cornerstone Contract Negotiation and Renewal services to negotiate new contract terms
Results Achieved
Saved
Achieved a 19% savings all-in across the board
Launched
Launched a new Money-as-a-service technology (Maast) within a year after the negotiation
Improved
Improved and restructured SLAs between client and vendor